The growing popularity of themed games based from popular movie, TV, video game or comic book series has made Probability plc ink a non-exclusive licensing deal with FremantleMedia Enterprises. The multi-year agreement involves several well-known entertainment brands such as The Price is Right, The X Factor, Play your Cards Right, Blankety Blank, Sale of the Century and Hole in the Wall. These famous brands will be used in developing mobile phone slots games to subscribers of Probability plc and a step further towards mobile casino gambling becoming a more mainstream activity these days.

The CEO of Probability plc, Charles Cohen, has been especially delighted to finally secure the rights to these well-known TV brands that had spanned generations of loyal fans. FME itself is equally pleased to be able to offer these themed slots games as they are usually the most profitable product segments. All the brands have instant recognition among the public and often inspires fierce loyalty and profound affection from them.

On other news, Cashball Ltd. and its software maker NYX Interactive recently entered the Spanish on-line bingo market by launching BinOle.com. For both firms, this is their first ever international gaming platform launched from the Isle of Man gaming licence.

The two firms are working closely to put up a truly international business organization that will be tasked to handle new products and the entry into new untapped markets. This new Spanish brand will hopefully appeal to the Spanish traditional bingo culture and is the first step towards a vigorous international expansion by both companies, a company statement announced.

Marcus Forsell of Cashball Ltd. predicted their first international foray will be successful since they have a strong product and a well-executed business plan in place. Their partnership with NYX is a good fit because it has an excellent system and technology partner in NYX, he said.

Cashball is the subsidiary of the second largest Swedish on-line bingo operator, Bonnier Lottery AB. Bonnier operates the most recognized traditional bingo brand in Sweden – Bingolotto.se. Its land-based draws are closely followed by the entire Swedish populace since 1991. Mr. Staffan Lindgren, CEO of NYX Interactive, is likewise confident of future successes based on exploiting the strength of the Bonnier brand name.

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